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Project | 01 Mercedes Benz Genealogy â€‹
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The purpose of this project was to develop a genealogy paper about Mercedes-Benz on how they addressed social, economic, political, technological, cultural, environmental issues in the past, present and predict future events that will affect the advertising strategy of Mercedes-Benz in a social, economic, political, technological, cultural, environmental way.

Project | 02 Majid Al Futtaim
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The purpose of this project was to develope a through the line campaign that will position Majid Al Futtaim as the leader in creating great experiences in the MENA region for consumers and its partners. The project was provided by Nomads agency as well as Majid Al Futtaim to develop a creative concept for Majid Al Futtaim corporate campaign, creating a corporate communications platform that can sustain communicating the MAF brand over the next 3-5 years

Project | 03 JetBlue Airline
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The purpose of this project was to developed a yearlong media plan for JetBlue airlines using media planning program.

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Project | 03 ValleyLINK
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The purpose of this project is to develop a News Release, Feature Release, Newsletter and a Website for a made up company called “Valley Link”, which is a telecommunication company.

Project | 04 Reading Across Campus
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The purpose of this project is to analyze the social media performance of the reading across campus social media accounts. The post reach and engagement, the post reach were analyzed for both, Instagram and Facebook accounts.

© 2018 by Rawan Khalifa

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